AI growth for every platform you post on

Your roadmap to success on social media.

the guide for those who lead.

SheepHerder is your AI growth coach for Instagram, TikTok, YouTube, X, and every platform you post on — one Otis, one dashboard, one playbook tuned to your niche.

No credit card required. Free tier includes 1 platform + 4,000 ShepCoin/mo.

Built by a creator, for creators

SheepHerder is a solo-built tool. No VC, no growth-hack farm, no inflated user counts on the homepage — just the platform we wanted to use ourselves, and the kind of clean, honest screens we'd want to see on day one.

Every platform that matters

Connect what you have. Grow what's next.

The platforms creators actually live on — each with its own connector, analytics, and AI coaching layer.

Facebook
YouTube
Instagram
TikTok
Twitter / X
Pinterest
Threads
Bluesky

The shepherd's path

From scattered to scheduled in three steps.

01

Connect your accounts

Link the platforms you already post on through official OAuth. We never see your passwords, and you can revoke access anytime.

02

Meet Otis, your niche coach

Tell Otis your niche once during onboarding. Every reply, draft, and playbook from then on is shaped around it — not generic advice.

03

Grow on a schedule

Otis drafts and tailors posts in your voice, then fills your calendar at the right times. You approve the queue and watch it ship.

What makes it different

Not another scheduler. A growth coach.

Otis — your niche-aware coach

Otis chats in your voice, knows your platforms, and answers with the niche playbook baked in. Not a generic AI wrapper.

Autonomous posting on Bluesky + more

Opt in once. Otis drafts, schedules, and ships posts that fit your niche while you sleep. You stay in control of every queue.

One dashboard for everything you post

Followers, engagement, growth, drafts, comments — every platform in one customizable view. No tab-juggling.

AI playbooks built for your niche

30-day strategy generated for your niche × platforms: top accounts to follow, posting calendar, hashtag strategy, 10 content frameworks.

Limited lifetime spots

Building something serious?

Bellwether100 spots

$1,997 once, lifetime access

Lifetime Pro, custom Otis prompts in your voice, early access to every new platform, and your name on the Founders Wall.

See Bellwether details
Grand Shepherd10 spots

$4,997 once, lifetime access

Lifetime Flock Master — multi-brand forever, a monthly AI deep-dive playbook, every future premium add-on for life, and direct async feedback to the founder.

See Ultimate on pricing

Pricing

Honest pricing. No tricks.

Annual locks the rate for life. Cancel anytime, no lock-in.

Free

$0forever

  • 1 connected platform
  • Basic Otis chat
  • 4,000 ShepCoin / mo
Start free

Shepherd

Most popular

$29/mo

  • All 8 platforms
  • Niche Otis + autonomous posting
  • 100,000 ShepCoin / mo
Start with Shepherd

Flock Master

$79/mo

  • Everything in Shepherd
  • 3 accounts per platform + monthly playbook
  • 500,000 ShepCoin / mo
Get Flock Master

FAQ

Questions, answered.

Which platforms can I connect?+

Facebook, YouTube (long-form + Shorts), Instagram, TikTok, Twitter/X, Pinterest, Threads, and Bluesky. Each has its own connector, its own analytics, and its own AI coaching layer — fully supported, not half-baked, with more on the way.

What does the AI actually do?+

Three things. (1) Otis is a niche-aware chat coach — you tell it your niche once during onboarding and every response is shaped by that. (2) Autonomous posting drafts and schedules content that fits your voice on Bluesky today, with more platforms rolling out. (3) The Niche Playbook generates a 30-day strategy tuned to your niche × platforms.

Do you support [my platform]?+

We focus on the platforms above so each one is genuinely supported end-to-end rather than half-wired. If yours isn't there yet, Shepherd and above subscribers can request platform priority via the in-app feedback channel. Bellwether members get 3 priority feature-request slots per year.

Is there a free tier?+

Yes. The Free tier gives you 1 connected platform, basic Otis chat, account audits on connect, the full Flock U hub, Wool Shop access, and 4,000 ShepCoin per month — enough to feel out the product before you commit. Real numbers or nothing — no card required.

How does pricing work?+

Three visible recurring tiers (Free / Shepherd $29 / Flock Master $79) plus two lifetime anchor tiers (Bellwether $1,997 / Grand Shepherd $4,997). Annual rates lock for life — the moment we raise prices, you keep yours. See the full ladder on the pricing page.

Is my data secure?+

Yes. Encrypted OAuth tokens, row-level security on every table, TLS for every transfer. We never store your social-media passwords — we use the platforms' official OAuth flows. You can revoke access from your settings at any time.

Who built this?+

An independent creator who got tired of juggling a dozen tabs to post one thing. SheepHerder is built by one engineer with one mission: give creators the same kind of multi-platform leverage that big agencies have, without the agency price tag.

Your roadmap to success on social media.

Start free, or jump straight to Pro and unlock every platform.

the guide for those who lead.